CEO Hersh Bhatt Decodes Top Martech Buzzword: Omni-channel Personalization

27 July, 2021

Hersh Bhatt, CEO of atisfy, a, award-winning company that powers global brands to drive more sales on social media through its industry-leading and advanced influencer marketing platforms, stated that personalization should be a key focus for brands going forward and those wishing to connect with their audience more efficiently into the future.

“Personalization truly marketing’s biggest buzzword, and for good reason. Brands wishing to start ticking off key goals should be focusing on implementing it into their marketing goals going forwards,” says Hersh Bhatt, CEO of atisfy and Game Marketing Genie. “One of the main problems I’ve seen with clients’ self-made marketing campaigns is that they don’t connect with their audiences effectively. Why? Because they don’t employ personalization! They can’t set it up properly, or think it’s too much for their audience. But done well, personalization is a brand’s one-way ticket to success.”

Personalization is one of the key digital marketing strategies for brands to survive the ever-changing and ever-growing market. Hersh states that there are four levels of personalization that are each appropriate for different stages of a brand’s maturity. At the first level, a brand might hand out flyers to the fourth in which brands’ websites are able to predict what the user might next interact with, all through machine learning!

Personalization comes as part of atisfy and Game Marketing Genie’s growth-targeting and technology-driven focus for the future of marketing. They believe that machine learning and AI-driven technologies provide opportunities for brands to save time, money and effort, as well as create engaging experiences for their customers.

“It’s more than just adding a token in your automated emails to put the addressee’s name in there. It’s all about creating custom offers for your audience in the right place, at the right time, and with the right message,” states Hersh. “This can be anything from emails to customized product offers and sales. You must do everything possible to make your customers feel special, recognized and rewarded. Providing personalized value is your best chance of success in a world filled with countless offers, marketing messages and promotions.”

Hersh recommends that businesses that haven’t invested in higher stages of personalization do so to ensure they create engaging, relevant and customized content that connects with their audience. To find out more about Game Marketing Genie and how they can help your brand move towards the future of marketing, visit the website.

Personalization is indeed the marketing buzzword of today, yet too many businesses are still not aware of how to implement personalized offers and promotions to boost customer loyalty, improve brand engagement, and drive ROI, opines Hersh.

Changing attitudes about influencers and the potential for real personalization inspired Hersh to set up atisfy to tap into the influencer market. atisfy powers global brands to drive more sales on social media through its industry-leading and advanced influencer marketing platforms atisfyreach™ and atisfyre™. Brands can use atisfyreach™ to discover and collaborate with influencers on atisfyre™ to create trusted content and insights for customer journey touch points at scale. Currently, in advanced stage of beta testing, atisfy will be rolling its revolutionary platforms, atisfyreach™ and atisfyre™ in the coming months.

Register your interest here to be notified when atisfy’s influencer marketing platforms go live.

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